Sure Gmail, Yahoo, Hotmail, or whatever the case may be might have some features that you like, but what kind of message are you sending to your prospective customers and clients when you are using one of those free email services?
Using one of those free email addresses is posting a neon sign implying that you are a fly-by-night operation that may not be here in a few months, and your prospective customers better watch out, because whatever guarantee you are offering may not be worth the page or screen it’s written on, because your business may not be around to honor it.
Now that may sound a little harsh, but think about yourself and your own behavior?
Are you a little more skeptical of a business when you see a gmail return address on their contact page than you are when you see the exact same message with a return address that matches the domain of the website that you are on?
How about offline advertising? Would you contact an ad from a magazine or postcard if the return address was ScamArtist@yahoo.com?
I know for me a free email address is a big yellow flag in most situations, and a red light in some circumstances. How about for you?
You don’t see larger businesses using those kinds of email addresses for many reasons, beyond just that they have an IT department to manage it for them.
A primary reason bigger companies don’t want to use a free email address being brand and brand awareness and always presenting a cohesive image and message to your customers and prospective customers in the marketplace.
An absolute must for anyone that is serious about business and owning a successful business that is sustainable of the long term is to use an email address that matches your domain for any business, especially for any contact or customers service emails from your website and any marketing materials that you produce.
This practice of using free email addresses is particularly prevalent with solopreneuers and in very small (5 or less employees) businesses, as well as many home based businesses.
One other issue with those free email services is the ads that some of them include with your message, so you are advertising for someone else’s business every time you send an email. Is that really what you want to be doing?
One additional benefit besides presenting professionalism in your business operations is the free marketing that you get. By presenting a cohesive brand in all your email communications you can utilize the signature of your outbound email messages to provide a free marketing message to your customers and prospects.
Using your domain for your email will allow every email that you send to be a marketing message because it is promoting and propogating your brand.
As a very small or solo business, by definition you have extremely limited resources, so the professionalism as well as free marketing are both especially important.
I have a Gmail account, and a Yahoo mail account that I’ve had since the mid 90’s and for personal email. Those free services are great, although depending on your business, most email communications could probably come from your business account and get another free brand awareness or marketing message out into the ether.
For me, in the case of this website my return email address will be Something@AgileWealth.com and have an automatic signature that I’ll sometimes hand modify, but will always include a 2-3 line brand awareness or marketing message.
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Have I convinced you to change your business email address over to match your domain?
If not and you have some compelling reason to keep your free email address for your business, I’d love to hear your justification in the comments below.
Have A Prosperous Day!