How are you utilizing Facebook in your Small Business?
Are you using it at all? Do you have a specific Facebook plan? Or maybe you are just haphazardly using it because you think you should or must?
Are you using social media strategically in your small business?
Well now is a great time to rethink your strategy, and you must have a strategy and a plan for everything you do in your business especially when it comes to marketing and branding your business and using social medial like Facebook is definitely a form of marketing and branding.
How do you want your customers and prospectives to see you in social media?
There is a new feature in Facebook that you will want to take a hard look at and figure out how it is going to impact your small business, because it will be impacting your business whether you learn about it or not.
This is a new search feature, but unlike Google and Bing where who search the whole internet, Facebook’s new search is just searching within Facebook for results.
It takes into account not only how active your business is on Facebook but how connected you are and how much interaction your business is getting on Facebook.
If you aren’t paying attention to this new feature, then you can bet that your competition is. InfoWorld has an interesting article on the subject where they go into not only some of the features of the new search functionality, but more importantly for you and me, they also point out some of the ways that small business can utilize those changes to get a let up on the competition in your business.
Specific Facebook Plan
Graph Search is designed to offer a much better search function for Facebook users to find material they and their contacts have posted on Facebook. It is not a full Web search tool like Google or Microsoft’s Bing, but is rather meant to improve the fairly poor internal Facebook search available now.
For instance, users will be able to find all the photos they’ve liked, search for all photos of two particular people, and locate all their friends who live in a particular city, Tom Stocky, a Facebook product director, said on a video about the service. Other examples Facebook offered include looking for music that friends like or searching for people who like cycling who are from your hometown.
Facebook pitched the new feature as an end-user benefit, but in fact it could prove extremely useful to businesses who want to make the most of their presence on Facebook.
For instance, a retail business might be able to search among its users for everyone who likes posts about a certain kind of product in order to offer them a deal, or search for all followers in a city in order to invite them to an event. A business might be able to search for followers who have attended certain kinds of events or checked in at particular locations.
So have you spent any time yet thinking how might you be able to use this new graph search feature in your small business?
Maybe that is something to consider? Here are some ideas for you.
Business could use Graph Search in subtler ways. Searching for the kind of food and music followers in a city like could inform decisions about the kind of food and music featured at an event.
Eventually, Graph Search could become a useful tool for advertisers as well. CEO Mark Zuckerberg said the company is not displaying advertisements in search results at first, but as the product matures, this seems like an obvious way for Facebook to increase revenue — and perhaps steal search ad budget from rival Google.
Facebook said that results will only show things that have been shared with you on Facebook.
You can see the whole article here.
How are you using Facebook in your business today? So you have a strategy?
Is this change to the way their search works going to cause you to rethink your strategy? Whatever you do, make sure you create a specific Facebook plan that you can and do implement. I will make a difference in your small business.
Since this is a post about Facebook, I would really appreciate a Like.
I would also love to hear what you think in the comments below.
Have A Prosperous Day!