If you want to have more success in your business, and all areas of life for that matter, then I recommend you learn the Ethical Influence Techniques that Dr. Cialdini has discovered.
I had a chance to meet Dr. Cialdini and see him speak live and as great as his books are, like most people he is definitely better live and in person than in his books.
The techniques that he has come up with are fantastic, so I decided to do a weekly series of posts dedicated to his works on ethically influencing people. There are 6 Principles that he has discovered in his research that influence us human beings in our lives and how we behave in various situations.
Principles Of Ethical Influence
- Reciprocation – You, then me, then you, then me …
Be there to give first in Service, Information and Concessions
- Scarcity – The rule of the rare
Emphasize genuine scarcity and Unique features
- Authority – Show that you Know
Establish yourself through professionalism and industry knowledge
- Consistency – The starting point
Start small and build larger
- Liking – Making friends to influence people (ala Dale Carnegie and his work)
Similarities and Genuine Compliments
- Consensus – Also known as Social Proof – People proof leading to people power
Testimonials and Responses from others
Now that’s just a high level taste on each of the 6 Principles of Ethical Influence that Dr. Robert Cialdini discovered. If you are interested in learning more details on his principles, check out his website, or pick up a copy of his book called Influence: The Psychology of Persuasion.
It gives a fantastic, in depth study of the principles he discovered as well as practical applications for you and your business.
Have you heard of these 6 Principles Of Ethical Influence before? Have you used them in your business or your life? Did you consciously know you were using them, or was it more of an unconscious endeavor? Most of us have used some of these unconsciously at some point in your life.
I’d love to hear how you have used these, so post a comment below, and don’t forget to Like this page.
Have A Prosperous Day!