Steve Jobs thought that the small details were critically important to the image that Apple presented and the type of workmanship that was and still is expected by the employees, and he ingrained it into the culture at Apple, so it is still done today even though Steve is no longer with us.
Do you think having a business mentor like Steve Jobs would help your small business?
Sadly no one can have that direct experience any more, but we can all learn from the lessons that he taught at Apple, NeXT, Pixar and throughout is life.
Is your company being as professional as it could be and should be? Even the smallest details count. They point toward professionalism and they reflect everything about your work and your company. How are you handling them? Or are you maybe overlooking them or don’t consider them important?
Do you think that small details are worth doing right, or not important enough to worry about?
If you sell products, have you ever stopped to even look at the shrink wrap on your packaging? Or considered whether it looks professional or amateurish? Or whether that matters at all to your business and your perception in the marketplace?
Steve Jobs and Apple do. Do you think that has any impact on their perception in the marketplace?
I ran across a piece on Forbes.com that asks exactly that?
As I was unwrapping it I noticed something absolutely amazing…
The shrink-wrap was perfect.
I was so amazed I took two pictures with my iPhone 5. It seemed a shame to open it.
The clear plastic seam was exactly even around the center of the box. And so was the shrink wrap on the USB SuperDrive box; even the shrink wrap on the box of an accessory is perfect. There weren’t any shrink-wrap wrinkles either on the corners of the box where some lazy employee didn’t bother taking the time with a hot air gun to shrink them out.
I always use those little wrinkles at the corner of the package to grab so I can rip the shrink wrap off of a box. There weren’t any. How do I even open it? Every other company on the planet has wrinkles.
Steve Jobs cared. And now Apple employees deeply care. Or probably, Apple has automated the process so it is perfect every time…
Do know how hard that is to do? I do. And why in the world would somebody be so anal-retentive that even the shrink wrap around the box was impressively perfect?
Because maybe it matters.
It mattered to Steve Jobs, it matters to Apple. They are the number one valued company in the world. Are these little tiny details related to their value in the marketplace?
You can read the whole article here.
How about your company at it’s value in the marketplace? Are you utilizing all the little details to make your company stand out and be noticed?
Do you have a business mentor that is helping you and your small business to do all the little things right and be the best it can be?
If not, then maybe you are missing out on an opportunity to differentiate yourself from your competition and impress your customers and potential customers by making those little details important?
Let me know in the comments what your company is doing right, as well as what little detail you are overlooking now that you could maybe look at improving.
Have A Prosperous Day!