New customers are 6-7 times more expensive to market to than your existing customers, so you definitely need to focus your efforts on keeping your existing customers happy and coming back for more.
It is a much more profitable and sustainable strategy that always going out to try and find new customers.
Check out this infographic to find out how your business fares, where you might have some leaks in your systems and processes, and what you need to do to improve your Customer Experience so you can experience profit growth in your business.
Does this match up with what you see in your company? I’d love to hear your thoughts in the comments below.
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