Are you feeling like you have too many responsibilities to start up a new venture? Are you worried that you don’t have the business skills required?
Are you no longer a twentysomething with no responsibilities? Do you have a wife and kids that are depending on your continued income? If you feel like you can’t just put your life on hold to start up a new business, well you’re definitely not alone.
I’ve been online forever, since the early 1990’s when I was college, but I wasn’t in business online back then.
I was online as part of my career in the custom software development arena, not as the owner of my own small business doing business online. I was developing software for other companies to use both internally as well as exposed on the internet.
I didn’t start my first online business and start selling things on the internet until I was in my 40’s.
I know for a lot of people the technology side of business online is a challenge, but for me with my software background, Technology wasn’t my challenge – that is the easy part, and maybe too much so, because I feel like I have to do all the technology pieces even though a lot of it I would be better off delegating or outsourcing to someone else.
Is the technology where you need some help? Or is your weak area Marketing or Sales or the Finances or something else? Or do you have several areas where you could use some help?
There is way too much to know and learn to be an expert in everything. You can’t do it all by yourself. You need to utilize the expertise of others that have some of the business skills in areas where your knowledge is weak. That turns into a win-win because you aren’t wasting your time in areas where you don’t have the skills, and you are getting someone else that has the expertise to use their strong skills.
It’s all a matter of perspective though as to what challenges each and every one of must face. Which ones trip us up and cause us anguish, and which ones are easy for us and we just breeze on past.
Like I said, with my background as a software engineer, the technology aspects of online business weren’t the challenge for me. Those are the easy skills for me, which actually can be a bad thing, because I tend to want to do that all myself rather than delegating those tasks and spending my time on things that are more valuable for my students and clients, like creating content as well as coaching and training those student to help them solve the issues they are having in their business.
My personal struggles with my online business were all around the skills of business itself, and owning a business and knowing and understanding how business works and then taking those skills and implementing strategies and tactics to build and operate a successful business with sustainability and profitability.
I’m sure that many of your out there can relate.
The business skills of being an owner are actually the most critical, much more so than figuring out the technical aspects or the details of running the day to day operations of your business.
You can outsource or hire people for both those aspects of your business, but you as the business owner need to understand the skills of bsing an owner if you want your business to have success.
What skills do you see as being critical to the success of your small business?
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Have A Prosperous Day!