So what is 1-to-1 relationship marketing anyhow?
That is where the business has enough information about their customers that they can personalize their marketing efforts at the individual level.
As small business owners, this is how our business has always been. It’s been about relationships and connecting with our customers. There is now just more technology available to help facilitate doing this on a larger scale and with more people.
Today, computers, technology and databases allow us to